
Fund and investor management is chaotic — we bring order to it
Coming from 25+ years in the financial services technology sector, our founder Ferdinand Roberts recognized — while leading Capital Markets for a Private Equity firm — how disjointed and chaotic the process of fundraising, investor relations, deal management and portfolio management can be.
Asset Class was created to address this chaos: to give private capital firms a single platform to manage every stage of the fund, investor, deal and portfolio management lifecycle. In other words, to tame the chaos and deliver industry-leading experiences for fund managers and their investors.
From dis-integration to re-integration — on a single platform
Look around your firm. The over-reliance on spreadsheets is just a symptom. You’ll recognize the constant exporting and importing of data, and the end-of-week, end-of-month, end-of-quarter scramble to understand exactly how your firm is performing. These are the symptoms of dis-integration — typically caused by multiple disconnected systems and islands of information.
Asset Class is the opposite. We’ve taken every key process — onboarding, accreditation, data rooms, investment onboarding, subscription management, eSignature, fund administration, investor communications and more — and streamlined and connected them on a single platform. One login for your firm, one portal for your investors. All connected.

Private capital — moving from offline to online
Today’s private capital investors have clear expectations when investing. They want quick and easy exposure to data, they want to self-educate, they want 24/7 access to materials, and when they’re ready to invest they want to do it online. No fuss, no paper — 100% digital, end to end.
If you’re a private capital firm making this move, you’re in the right place. Asset Class works with hundreds of funds globally, with hundreds of billions in AUM, representing tens of thousands of LPs. Take your firm online with the market’s leading platform — Asset Class One.
Put your investors at the center of everything you do
Private capital firms that are successful understand how important it is to put their investor and LP at the center of the firm’s efforts.
Focusing on your investor, at Asset Class we’ve built a range of tools that allow progressive firms to easily launch funds, promote new offerings, onboard investors, invest in deals, manage their assets, support their LPs and grow their firms — all on a single platform.
With Asset Class, your investors are at the center of everything we do. We provide support for them while giving you powerful insights on these incredibly important relationships.

