Asset Class Partners with The True Life Companies to Elevate Investor Relations and Operations

11 August 2025

[New York, NEW YORK] - Asset Class, a leading provider of digital private capital management solutions, is pleased to announce an agreement with The True Life Companies to implement its Investor & Fund Management (IFM) solution across The True Life Companies’ internal operations and portfolio of investor relationships.

The True Life Companies, a real-estate investment and development firm headquartered in Denver, Colorado, will benefit from significant productivity and efficiency improvements, while its home-builder partners, landowners, and investors will gain from this advanced technology partnership.

Asset Class’s Investor & Fund Management solution will enhance The True Life Companies’ operations by providing streamlined digital onboarding for investors, comprehensive reporting, and efficient handling of fund administration activities. Additionally, real-time investor activity tracking and enhanced data functionality will lead to greater operational efficiency and accuracy.

“At The True Life Companies, we have five core values that drive every decision we make. One of them - maybe my favourite is: ‘Partnership-driven. Period.’ With Asset Class as our newest operational partner, we are looking forward to an exponentially improved investor-relations experience for our valued stakeholders. And we know that as we scale, Asset Class will have the ability to scale with us to drive our growth into the future,” said Scott Clark, Chairman & CEO, The True Life Companies.

“Our mission is to create attainable housing and thriving communities by unlocking the potential in underutilized properties. Asset Class’s Investor & Fund Management solution allows us to enhance our operational excellence while deepening our investor relationships. We greatly appreciate their hands-on partnership as we scale toward our goal of becoming the leading supplier of entitled land to residential homebuilders,” said Ross Haskell, Head of Investor Operations, The True Life Companies.

“We are proud to partner with The True Life Companies as they continue their mission to create attainable housing and vibrant communities. At Asset Class, we strive to deliver technology that simplifies operations and enables investment teams to focus on what truly matters, delivering value and impact,” said Ferdi Roberts, Chief Executive Officer at Asset Class. “This collaboration reflects our shared commitment to innovation, efficiency, and excellence in private markets. Together, we look forward to redefining how modern fund operations can support meaningful growth and long-term success.”

About Asset Class

Asset Class is a leading platform for firms in the private capital industry. Its mission is to become the global leader powering private capital by delivering best-in-class solutions for fundraising, investor relations, investor portals, deal flow management, portfolio management, and fund administration.

Asset Class’s solutions leverage the world’s top technologies, including Salesforce (CRM), DocuSign (eSignature), and Plaid (bank-connected solution). These technologies are seamlessly integrated to provide a comprehensive product suite, serving the entire investment lifecycle for firms worldwide, including private equity, venture capital, family offices, RIAs, real estate, fund of funds, and private debt.

Established in 2019, Asset Class has locations in Sydney, New York, London, Dublin, and Atlanta. With a commitment to innovation and to power private capital, their front, middle, and back-office solutions enable clients to securely digitize and grow their firms more effectively, delight their investors, and maintain compliance effortlessly.

Press Contacts for Asset Class

Sam Roberts

Asset Class

Press@assetclass.com

Frequently asked questions

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.