Asset Class selected by Borgman Capital to provide investor & fund management and Deal & Portfolio management solutions

19 August 2024

[New York, NEW YORK] - Asset Class, a leading provider of digital private capital management solutions, is pleased to announce an agreement with Borgman Capital to implement the Asset Class Fund Operating System (FOS).

Borgman Capital, a prominent investment management firm with offices in Milwaukee & Minneapolis, will enhance their operations utilizing Asset Class FOS to streamline digital onboarding for investors, provide comprehensive reporting, and efficient handling of their investment management processes. Additionally, real-time investor activity tracking and enhanced data functions will lead to greater operational efficiency and accuracy.

This solution also includes robust deal flow tracking, due diligence management, and portfolio self-reporting capabilities, ensuring that Borgman Capital can manage all aspects of their investment lifecycle with ease.

“Asset Class has brought our investor relations function to the next level by saving us time, enhancing communication, and giving our LPs a great experience” said Sequoya Borgman, Founder & CEO at Borgman Capital. “It has also enabled us to expand our investor base in connection with our new retail investor platform www.PassTheHat.com”

“It’s an absolute pleasure to work with the team at Borgman. We’re aligned around the desire to provide outstanding support to their Investors, as well as streamlining their front, middle and back-office with the industry-leading Asset Class Fund Operating system (Fund OS)” said Ferdi Roberts, CEO & Founder at Asset Class. “Fund OS is designed to meet the evolving needs of the private capital market by providing comprehensive tools for investor management and deal tracking. This partnership will enable Borgman to enhance their operational efficiency and deliver exceptional value to their investors.”

The Fund OS platform, which combines Asset Class’s IFM, DPM, and CRM modules, is designed to streamline the entire fund lifecycle and optimize the investment process. It enables users to monitor deals from initial engagement to term sheet, centralizes all due diligence documents with comprehensive checklists, and simplifies data collection through portfolio self-reporting and a dedicated portal.

About Asset Class:

Asset Class is a leading platform for firms in the private capital industry. Its mission is to become the global leader in powering private capital by delivering best-in-class solutions for fundraising, investor relations, investor portals, deal flow management, portfolio management, and fund administration.

Asset Class’s solutions leverage the world’s top technologies, including Salesforce (CRM), DocuSign (eSignature), and Plaid (bank-connected solution). These technologies are seamlessly integrated to provide a comprehensive product suite, serving the entire investment lifecycle for firms worldwide, including private equity, venture capital, family offices, RIAs, Real Estate, Fund of Funds, and private debt.

Established in 2019, Asset Class has locations in New York, London, Dublin, and Atlanta. With a commitment to innovation and powering private capital, their front, middle, and back-office solutions enable clients to securely digitize and grow their firms more effectively, delight their investors, and maintain compliance effortlessly.

Press Contacts for Asset Class
Sam Roberts
Asset Class
email: press@assetclass.com

Frequently asked questions

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.