Asset Class Selected by Partners Wealth Group (PWG) to Deliver Innovative Investor & Fund Management to the Australian Market

23 January 2025

[New York, NEW YORK] – Asset Class, a leading provider of digital private capital management solutions, is pleased to announce an agreement with Partners Wealth Group to implement its Investor & Fund Management (IFM) solution across its internal operations and investor client base.

Partners Wealth Group, one of Australia’s leading diversified wealth management businesses, will benefit from significant productivity and efficiency improvements, while its clients, partners, and investors will gain from this advanced technology partnership.

Asset Class’s Investor & Fund Management solution will enhance Partners Wealth Group’s operations by providing streamlined digital onboarding for investors, comprehensive reporting, and efficient handling of fund administration activities. Additionally, real-time investor activity tracking and enhanced data functionality will lead to greater operational efficiency and accuracy.

“Implementing the Asset Class platform is a strategic move that aligns perfectly with our goals to enhance operating efficiency and elevate the client experience,” said Simon Glendenning, Chief Operations Officer at Partners Wealth Group. “By streamlining processes and offering a more integrated approach, we can deliver superior service and drive sustainable growth”

“We are excited to be working with the team at Partners Wealth Group to deliver this leading-edge solution to its team and extended client base” said Ferdinand Roberts, Chief Executive Officer at Asset Class. “Partners Wealth Group are clearly focused on delivering exceptional service in their chosen markets, and we are honoured to work with the PWG team to help meet this aim. Together with PWG we are helping to raise the bar as it relates to the investor experience in the Australian market and by streamlining their internal operations, we’re helping their team focus on activities that deliver the highest impact for their valued clients. It’s a win-win.”

About Asset Class

Asset Class is a leading platform for firms in the private capital industry. Its mission is to become the global leader powering private capital by delivering best-in-class solutions for fundraising, investor relations, investor portals, deal flow management, portfolio management, and fund administration.

Asset Class’s solutions leverage the world’s top technologies, including Salesforce (CRM), DocuSign (eSignature), and Plaid (bank-connected solution). These technologies are seamlessly integrated to provide a comprehensive product suite, serving the entire investment lifecycle for firms worldwide, including private equity, venture capital, family offices, RIAs, real estate, fund of funds, and private debt.

Established in 2019, Asset Class has locations in Sydney, New York, London, Dublin, and Atlanta. With a commitment to innovation and to power private capital, their front, middle, and back-office solutions enable clients to securely digitize and grow their firms more effectively, delight their investors, and maintain compliance effortlessly.

Press Contacts for Asset Class

Sam Roberts

Asset Class

Press@assetclass.com

Frequently asked questions

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.