Griffin Capital Selects Asset Class to Enhance Investor Experience

27 February 2026

[New York, NEW YORK] - Asset Class, a leading provider of digital private capital management solutions, today announced that Griffin Capital has selected Asset Class’s Investor & Fund Management (IFM) platform to enhance its investor experience.

Advancing Institutional-Grade Infrastructure

Griffin Capital is a leading full-service real estate investment and management firm with a diverse portfolio of institutional-quality assets across the United States. As the firm continues to grow its platform and expand its investor base, Griffin Capital has invested in modernizing its digital infrastructure to deliver greater operational efficiency and enhanced service to its investors.

By implementing the Asset Class IFM platform, Griffin Capital will unify document workflows within a secure, cloud-based environment. The integrated investor portal and fund management system will streamline internal processes as it deeply integrates with their external fund administration systems, while providing investors with improved transparency and real-time access to fund information.

Driving Operational Efficiency at Scale

Asset Class enables Griffin Capital to centralize investor communications, automate manual processes, and enhance reporting across its funds. The unified platform supports the firm’s long-term strategy to scale without increasing operational complexity.

Executive Commentary

“As we continue to grow and evolve our platform, it is important to invest in technology that strengthens our operational foundation while enhancing the experience we provide to our distribution partners and limited partners. Asset Class gives us a scalable solution that supports our commitment to delivering best-in-class service” said Nick Rosenthal, CEO at Griffin Capital.

Ferdi Roberts, Chief Executive Officer at Asset Class, added: “Griffin Capital has built a respected real estate investment platform with a strong track record. By implementing a unified investor and fund management solution, the firm is reinforcing its commitment to operational excellence and investor transparency. We are proud to support their continued growth with technology designed specifically for private capital markets.”

The partnership reflects a broader shift within private markets, where established investment managers are consolidating fragmented legacy systems into integrated platforms that support the full investment lifecycle. Built on enterprise-grade technologies including Salesforce and DocuSign, and supported by a comprehensive integrations ecosystem, Asset Class enables private equity, venture capital, real estate, private debt, RIAs, family offices, and hedge funds to operate within a secure, scalable environment.

About Griffin Capital

Griffin Capital is a full-service real estate investment and management company focused on acquiring, managing, and enhancing institutional-quality assets across the United States. Through a disciplined investment approach and commitment to operational excellence, Griffin Capital seeks to deliver long-term value and consistent performance to its investors.

About Asset Class

Asset Class is a leading platform serving firms across the private capital industry. Its mission is to become the global leader powering private capital by delivering best-in-class solutions for fundraising and onboarding, investor relations, investor portals, deal flow management, portfolio management, fund administration, and regulatory compliance.

Asset Class’s solutions leverage enterprise-grade technologies, including Salesforce and DocuSign, seamlessly integrated to provide a comprehensive product suite across the full investment lifecycle. Serving private equity, venture capital, family offices, RIAs, real estate, hedge funds, and private debt firms globally, Asset Class enables clients to digitize operations securely and enhance investor engagement.

Established in 2019, Asset Class operates in New York, London, Dublin, and Sydney.

Press Contact

Sam Roberts
Asset Class
Press@assetclass.com

Frequently asked questions

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.