March 21, 2024

March 2024 Release Notes: Simplifying LP Onboarding and Invitation Process

Simplifying LP Onboarding and Invitation Process


Enhanced Invitation Capabilities


We've refined our invitation process to allow for repeated sending of invitations to LPs for portal access, addressing limitations in the previous system where invitations could not be resent if expired.


This update enhances user experience by ensuring LPs can be reminded and re-invited



Onboarding Cumulative Totals Report


New Report: A dedicated report to visualise onboarding progress over time, focusing on LPs that have initiated the onboarding process.


Offers valuable insights into onboarding trends, helping to identify areas for process optimisation.



Bulk Invitation Enhancements


The bulk invitation feature has been upgraded to be more informative, providing clearer communication to LPs.


This change aims to improve the clarity and effectiveness of bulk invitation of LP’s and automatically sets up a User record for each one with the correct profile assigned.



Automated Re-invitation


Recognising the importance of engaging busy LPs, we have delivered an automated re-invitation feature.

This addresses the challenge of LPs not responding to initial invitation emails by automating follow-ups, relieving the manual burden of re-engagement efforts.


Streamlined LP Signing with DocuSign Embedded Signing


Embedded Signing within our New Investment flow, offers a streamlined investment process to Individual Investors and a smoother experience by seamlessly integrating the signing process directly within our portal.



Asset Class Managed Package Migration


Unified Package Integration: The integration of Asset Class IFM into Asset Class Fund OS reduces installation steps, merging two packages into one and transitioning to a fully "managed" delivery model for easier management and deployment.


Managed Package Benefits: This approach distinguishes between customizable and fixed components, ensuring stability during upgrades, secures data through mandatory Salesforce Security Reviews, allocates extra governor limits for improved performance, and protects vendor intellectual property by hiding sensitive code.


Streamlined Upgrade Path: The managed package setup positions us for smoother, more automated future updates.


Migration Support: Transitioning to the unified package is seamless and cost-free, with Asset Class managing the migration process to ensure a smooth transition without impacting users.


Fund Admin AWS Integration


Seamless Data Import Capabilities


Integration between AWS and Salesforce enhances the Asset Class Upload Centre, providing a variety of options for importing data into Salesforce Orgs, including a custom, Node.js-based solution.


This update facilitates smooth data import processes, accommodating large CSVs and bulk record creation beyond Salesforce's governor limits.


Advanced Security and Compliance


Leveraging AWS's tenant isolation and IAM policies, we ensure top-notch security and compliance, especially for clients with stringent data compliance requirements.


This provides a secure and compliant environment for data processing, reinforcing trust in our platform's reliability and safety.


Dynamic Scalability with AWS


AWS's scalable architecture allows for real-time adjustments based on demand, ensuring a consistently efficient user experience.


Guaranteeing a smooth, uninterrupted service that dynamically adapts to user needs, significantly improving operational performance and user experience.



Plaid Integration


Plaid Integration for LP Financial Management


Plaid Integration: Now available within our LP Investment Intake Portal, this feature securely connects LPs’ bank accounts for streamlined Capital Calls and Distributions, enhancing the financial transaction process without storing sensitive data.


GPs can invite their LPs to use this as one option to fund their investment, get distributions, and do capital calls. LPs can then link their financial institutions through Plaid within the portal, ensuring a secure, simplified transaction process for both GPs and LPs.




InvestReady Integration for Streamlined Accreditation


Integrated Accreditation Services


Asset Class integrates with InvestReady, allowing investor accreditation requests to be made directly within the Investor Portal, enhancing the Investment flow without leaving the portal.


Simplifies the accreditation process, automatically linking accreditation feedback from InvestReady directly to investor records for efficient future processing and document management.


Simplified Investor Accreditation


Within the investment intake flow, investors are prompted for updated certification and can easily choose to use InvestReady, streamlining the certification process within the investment journey.


If lacking valid accreditation, investors encounter a portal screen with InvestReady components to either obtain a new accreditation certificate or verify an existing one, all within the portal.


Enhanced E-Signature Configuration


Multi-Template E-Signature Configs


E-Signature Config records can now be defined as sets of multiple DocuSign templates, to be sent in a single envelope. The different templates are included in the envelope if they meet specific criteria specified through configuration.


Resulting in Streamlined document sending, ensuring all relevant documents are bundled together for efficiency, consolidated communication, ease of use, and easier document maintenance.


Additional Updates


Bug Fixes and Feature Enhancements


Various product improvements are driven by customer feedback and technology advancements.



Frequently asked questions

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.

See how AI transforms Private Capital operations

Your competitors are still filling in spreadsheets. You're closing rounds. Asset Class is the unfair advantage that separates the firms who scale from the firms who stall

See how AI transforms Private Capital operations

Your competitors are still filling in spreadsheets. You're closing rounds. Asset Class is the unfair advantage that separates the firms who scale from the firms who stall