July 21, 2024

July 2024 Release Notes: Introduction of a New Portal Persona: Preview Investor

Introduction of a New Portal Persona: Preview Investor


We’ve introduced a new portal persona, “Preview Investor,” for users who gain access to the portal after registering but are not yet fully approved. This persona allows users to view high-level descriptions of product types without access to detailed offerings or the ability to invest.


What It Does


Funds Status can now be marked as “General Overview,” making them visible only to Contacts Marked as Preview Investors.



These General Overview funds provide high-level information on offerings but do not allow for direct investment.


The “Register Interest” button allows Preview Investors to express interest in these funds, triggering the creation of a Prospect record in the backend.


The button can be configured with a link to a booking app, enabling users to schedule a meeting with an internal team member. This link is configurable in the backend and is blank by default.



Transition to Full Access


Once the necessary checks are completed and the investor is approved, their status can be updated to allow full access to the portal. At this point, they can interact with all offerings, and the General Overview funds will no longer be visible.


User Experience Updates


This month’s release also focuses on streamlining the user experience across various pages within the platform. Key updates include simplified navigation, standardized list views, and revamped page layouts to enhance clarity, reduce redundancy, and improve overall usability.


Streamlined App Navigation


Before: 19 navigation items.


After: Reduced to 10 navigation items.


Key Changes:


Removed less frequently used items: LP Relationships, Assets, Investor Reports, Upload Center, Checklist Templates, Async Processes, Custom Links, Checklist Items, Payments.


Reordered navigation items based on customer adoption for easier access.


Home Page Enhancement


Removal of ‘Items to Approve’ Component


Before: The home page included an ‘Items to Approve’ component.


After: The component was removed to streamline the interface.


Key Points:


This component was relevant only to the approval of Prospect Attestation records, which applied to a limited number of users.


Companies Module Updates


Standardized Companies List Views


Before: Varied list views with inconsistent fields.


After: Introduction of standardized list views: ‘All,’ ‘Custodians,’ and ‘Entities.’


Key Points:


Displayed fields: Company Name, Website, Billing City, Billing State, Billing Country, Primary Contact, Relationship Owner, Record Type.


Revamped Companies Page Layout


Before: Cluttered layout with redundant components.


After: Simplified layout with clear tabs and removal of unnecessary components.


Key Points:


  • Removed ‘Custom Links’ component

  • Introduced ’Topics’ component

  • Repositioned ‘Duplicates’ component

  • Standardized tabs: Summary, Details, Investments, Documents, Relationships

  • Relocated ‘Files’ component to the ‘Documents’ tab


Contacts Module Updates


Standardized Contacts List Views


Before: Varied list views with inconsistent fields.


After: Introduction of standardized list views: ‘All,’ ‘Investors,’ and ‘Partners.’


Key Points:


Displayed fields: Name, Email, Phone, Contact Status, Relationship Owner, Record Type.


Revamped Contacts Page Layout


Before: Cluttered layout with redundant components.


After: Simplified layout with clear tabs and removal of unnecessary components.


Key Points:


  • Removed ‘Custom Links’ component

  • Introduced ’Topics’ component

  • Repositioned ‘Duplicates’ component

  • Standardized tabs: Summary, Details, Investments, Portal, Documents, Relationships

  • Relocated ‘Files’ component to the ‘Documents’ tab


Prospects Module Updates


Standardized Prospects List Views


Before: Varied list views with inconsistent fields.


After: Introduction of standardized ‘All’ list view.


Key Points:


Displayed fields: Prospect ID, Relationship Owner, Prospect Contact, Fund, Target Amount, Close Date, Stage.


Revamped Prospects Page Layout


Before: Cluttered layout with redundant components and excessive stages.


After: Simplified layout with fewer stages and clearer tabs.


Key Points:


  • Decreased Prospect Stages from 7 to 5

  • Removed ‘Prospect Attestation’ tab and other redundant sections

  • Introduced standardized tabs: Details, Documents, Relationships

  • Relocated ‘Files’ component to the ‘Documents’ tab


Investments Module Updates


Standardized Investments List Views


Before: Varied list views with inconsistent fields.


After: Introduction of standardized list views: ‘All,’ ‘Custodian,’ ‘Entity,’ ‘Individual,’ and ‘Joint.’


Key Points:


Displayed fields: Name, Registration Name, Investor Category, Total Commitment Amount, Stage, Fund, Admission Date.


Revamped Investments Page Layout


Before: Cluttered layout with redundant components.


After: Simplified layout with clear tabs and removal of unnecessary components.


Key Points:


  • Removed ‘Custom Links’ component

  • Introduced ’Topics’ component

  • Standardized tabs: Summary, Details, Accounting, Administration, Documents, Relationships

  • Relocated ‘Files’ component to the ‘Documents’ tab


Funds Module Updates


Standardized Funds List Views


Before: Varied list views with inconsistent fields.


After: Introduction of standardized list views: ‘All,’ ‘Closed,’ ‘Dissolved,’ ‘Open,’ ‘Pending,’ and ‘Preview.’


Key Points:


Displayed fields: Fund Name, Sort Order, Fund Status, Fund Type, Fund Asset Class, Fund Amount.


Revamped Funds Page Layout


Before: Cluttered layout with redundant components.


After: Simplified layout with clear tabs and removal of unnecessary components.


Key Points:

  • Removed ‘Custom Links’ component

  • Introduced ’Topics’ component

  • Standardized tabs: Summary, Details, Investments, Assets, Fund Admin, Portal, Documents, Relationships

  • Relocated ‘Files’ component to the ‘Documents’ tab


Bug Fixes and Feature Enhancements


Various product improvements are driven by customer feedback and technology advancements.

Frequently asked questions

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.

See how AI transforms Private Capital operations

Your competitors are still filling in spreadsheets. You're closing rounds. Asset Class is the unfair advantage that separates the firms who scale from the firms who stall

See how AI transforms Private Capital operations

Your competitors are still filling in spreadsheets. You're closing rounds. Asset Class is the unfair advantage that separates the firms who scale from the firms who stall