10/10/2014

September 2024 Release Notes: Portfolio Asset Management & Deal Flow Management Product Enhancements

Portfolio Asset Management (PAM) Product Enhancements

Financial ‘GRIDS’ for Custom Performance Tracking


Easily add and manage custom performance metrics as your business needs evolve. This feature provides the flexibility to define metrics that matter most to your business, ensuring your performance tracking stays relevant and effective as needs change.


Customizable Data Entry


Use predefined templates to track key metrics and reporting periods, offering flexibility in data entry. Tailor your data entry process to fit your specific requirements, saving time and reducing the risk of errors, while maintaining consistency across your reporting.


Portal Access for PortCo’s & Asset Managers


PortCo’s and Asset managers can now report on specific assets and add files directly via an intuitive portal, instantly available to users. This makes collaboration with external stakeholders seamless, ensuring that important asset information is always up-to-date and accessible.


Improved Navigation


Navigate large datasets smoothly with horizontal scrolling and in-line editing. This enhancement makes it easier to work with extensive datasets without losing track of key data, improving overall usability and efficiency.


Enhanced Document Management


Upload, tag, and filter documents for easy collaboration. By organizing documents efficiently, users can quickly find relevant files, enhancing team productivity and ensuring compliance with document management standards.


CSV Data Handling


Export, update, and re-import data efficiently with clear change tracking. This capability ensures data integrity, making it easy to manage large volumes of asset information and keep records up-to-date with minimal manual effort.


Deal Flow Management (DFM) Product Enhancements

Kanban Deal Management


Visualize and manage deal stages with drag-and-drop ease. The Kanban view simplifies deal tracking, providing a clear visual representation of each deal's progress and enabling teams to move deals effortlessly through different stages.


Fund Asset Conversion


Convert 'Closed Won' deals into Fund Assets automatically. This feature reduces manual data entry, ensuring that your closed deals are seamlessly transitioned into assets and associated with the underlying fund, improving data accuracy and saving time.


Deal Checklists


Create custom due diligence checklists for more organized workflows. By using tailored checklists, teams can ensure all necessary steps are completed during the deal process, reducing the risk of missing critical tasks.


Data Validation


Ensure deals cannot be closed without essential financial data. This validation step helps maintain data accuracy and completeness, preventing incomplete records from being finalized and ensuring reliable reporting.


Portfolio Oversight


View related Fund Assets and contacts directly within deals. This feature provides better portfolio management by giving users easy access to all relevant information in one place, improving decision-making and operational efficiency.



Task Coordination


Assign checklist tasks via queues to keep teams aligned. This ensures that responsibilities are clearly defined, and tasks are completed efficiently, leading to improved coordination and productivity across teams.


Bug Fixes and Feature Enhancements


Various product improvements are driven by customer feedback and technology advancements.

Frequently asked questions

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.

What is Asset Class?

Asset Class is a platform built for private capital firms. It combines CRM, investor relations, fundraising, and portfolio management into a single connected platform built on Salesforce infrastructure, serving PE, VC, real estate, private debt, family offices, hedge funds, and wealth management firms.

Who uses Asset Class?

Asset Class is used globally by private capital firms across private equity, venture capital, real estate, private debt, family offices, hedge funds, registered investment advisers, wealth managers, corporate venture capital arms, and fund administrators, from emerging managers to large multi-strategy firms.

What problem does Asset Class solve?

Asset Class solves fragmented workflows at private capital firms by bringing CRM, investor relations, fundraising and portfolio reporting into one system of record, where every piece of data is connected, auditable and real-time. Athena, the AI layer of Asset Class, answers plain-language questions on any record and drafts reports and follow-ups for your team to approve. Every answer cited to source.

Is Asset Class built on Salesforce?

Yes, Asset Class is built on Salesforce's Force.com platform, inheriting the world's leading CRM engine, enterprise-grade security, and access to thousands of pre-integrated apps on the Salesforce AppExchange. Existing Salesforce clients can easily deploy Asset Class within their current org.

How does Asset Class help private capital firms grow?

Asset Class helps private capital firms grow by automating fundraising, investor onboarding, capital calls, distributions and portfolio reporting on one platform, so teams can spend their time on deals and investor relationships. Athena, the AI layer of Asset Class, ranks your book by opportunity with its Relationship Score and drafts tailored follow-ups for your team to approve, so firms engage the right LPs first.

What is Athena in Asset Class?

Athena, the AI layer of Asset Class, gives every member of your team their own Claude-embedded AI agent for investor relations, business development, finance, compliance or portfolio management. Each agent works only within that person's permissions. Athena reads your firm's data, drafts the work and queues it for review. Your team approves, amends or rejects each item, and the decision, approver and timestamp are recorded.

Which AI model does Asset Class use?

Asset Class uses Claude, the AI model built by Anthropic. Athena, the AI layer of Asset Class, embeds Claude across the platform and connects it to your records, documents and actions. Asset Class accesses Claude through Anthropic's commercial API, so your firm's data is never used to train AI models. Each agent can only see and act on data its user is permitted to access.

Does Asset Class automate data entry?

Yes, Asset Class captures data from the sources your firm already has. Athena, the AI layer of Asset Class, scans subscription agreements, side letters, statements, notices, meeting transcripts, email, calendars and external data sources, then stages the extracted details on the right record. Nothing Athena stages updates a record until a permitted user signs off, and each approver is logged.

See how AI transforms Private Capital operations

Your competitors are still filling in spreadsheets. You're closing rounds. Asset Class is the unfair advantage that separates the firms who scale from the firms who stall

See how AI transforms Private Capital operations

Your competitors are still filling in spreadsheets. You're closing rounds. Asset Class is the unfair advantage that separates the firms who scale from the firms who stall